You’re the captain, now.

Pacific Offshore Rigging is a leader in the sailboat rigging space serving the San Diego area for over 35 years. Their unique innovations to solving problems make them stand out among their competition.

With the company being under new management since 2003, and becoming more family owned in 2013, Pacific Offshore wanted their legacy business to become more modernized and aligned with their values as a family.

Despite its unchanged looks and reliability around repeat customers, the brand was out of sync with its growing success. With more competition rising in the area the brand needed to represent more than repeat business.

Through a deep immersion into the business we landed on the idea of meeting the customer on any part of their journey, pushing their longing for adventure at sea to the forefront.